NOTTING HILL SHOPPING BAG
London's most iconic tote bag
Every week, nearly 100,000 people explore the vibrant streets of Notting Hill, and countless more are captivated by its charm through the iconic movie.
This cherished area of West London is renowned for its bustling market, rich history, cultural diversity, annual carnival, and picturesque architecture.
Whether under blue skies or in the heart of a rainy day, Notting Hill remains a beloved destination that resonates deeply with all who visit.
Launched with the support of the Royal Borough of Kensington & Chelsea and the Portobello Road Market Office in 2009 with the support and guidance of the then Head of The Stall Holders Association, Mark Barr, BME, The Notting Hill Shopping Bag was part of a pioneering community initiative aimed at reducing plastic bag use and providing shoppers with a stylish and eco-friendly alternative.
Our mission is to celebrate and share the essence of Notting Hill with the world through thoughtfully designed products that resonate with both locals and global admirers.
The Notting Hill Shopping Bag, and our sister brand, The Notting Hill Company, serve as a bridge between this iconic neighbourhood and those who carry a piece of it with them, wherever they go.
Beyond sustainability, we envisioned the Notting Hill Shopping Bag as a tool to empower market traders by providing them with an iconic product to boost their sales.
Over the years, we have supported traders from all over the world, many of whom have come to Britain from Afghanistan, helping them grow their businesses.
Some have even pivoted their entire business models to focus on selling the Notting Hill Shopping Bag, benefiting from its global recognition and appeal.
Since its inception, the Notting Hill Shopping Bag has saved over a million plastic bags from being used, establishing us as early pioneers in the sustainability movement.
This initiative reflects our commitment to making a positive environmental impact, and our bags continue to serve as a stylish, eco-friendly alternative to single-use plastics.
We proudly donate 10% of our profits to local charities, including the Salvation Army on Portobello Road, ensuring that our success contributes to the wellbeing of those around us.
The Notting Hill Shopping Bag has also been a source of inspiration for new ventures.
Witnessing the entrepreneurial spirit of the children of stallholders who often work on their parents stalls in Portobello Road, even sparked the idea for Biz Kids.
Over the years, The Notting Hill Shopping Bag and Tash has been featured in media outlines including the Daily Mirror, Mail Online, Glamour, OK magazine and more.
Local celebrity residents including the pop star Natalie Imbruglia have designed artwork for our bags, and we were elected from all the stalls and products in the area to show Kate Middleton our collection when she visited Portobello Market.
