ABOUT ME
My entrepreneurial journey began in 2007 when I left my full-time job at the Daily Mail newspaper and founded Talk to the Press, the UK’s first and leading online press agency, earning multiple prestigious awards along the way.
In 2009, I founded The Notting Hill Shopping Bag Company, which sells now-iconic tote bags to visitors to London’s Portobello Road, and I remain active in this venture to this day.
In 2014, I successfully exited Talk to the Press to SWNS Media Group, marking a significant milestone in my business career.
I went on to create and exit the Amazon-only beauty brand, Luminositie (exited 2017), and joined forces with Steve Bolton to build one of London’s most prominent digital advertising agencies, Bolt Digital.
Specialising in e-commerce, Bolt Digital worked with over 200 brands, largely in the beauty and FMCG verticals, and served as the growth partner for numerous household-name British brands.
In 2021, I established DTC Live, the UK’s leading eCom, DTC, and growth community. DTC Live supports over 4,500 retail, e-commerce, and tech brands through education and events, and its conference won Best E-commerce Event at the Flame Awards.
I exited DTC Live following its acquisition by Rainy City in July 2024.
At Tash Partners, my team and I provide high-value consulting and Non-Executive Director (NED) expertise to ambitious, high-growth brands and consumer brand investment funds.
We specialise in delivering actionable strategies, offshore solutions, and tech-based services that drive revenue, optimise operations, and create measurable results.
Through strategic advisory, we help brands navigate the e-commerce landscape, scale their operations, and build long-term value.
I also manage a carefully selected private portfolio of equity stakes in innovative, fast-growth companies within the e-commerce, tech, and direct-to-consumer sectors.
Where appropriate, I personally serve as a strategic advisor to these portfolio companies, leveraging my experience to accelerate their growth and maximise value.
In addition to consulting, I run Tash Talks, an elite community and platform that connects C-suite brand leaders and founders to technology solutions and future innovators.
Tash Talks includes a dynamic TV and Spotify show, a weekly newsletter, and exclusive events that champion the best in female founders, tech, and AI platforms.
I'm also a passionate advocate for fostering entrepreneurship in the younger generation and am the founder of Biz Kids.
Biz Kids is a platform dedicated to inspiring an entrepreneurial mindset in young people, particularly girls aged 10-15.
In 2024, Biz Kids reached over 25 million Gen A and Gen Z viewers across TikTok and YouTube, spreading education on entrepreneurship, financial literacy, and personal development.
In 2024, Biz Kids reached over 25 million Gen A and Gen Z viewers across TikTok and YouTube, spreading education on entrepreneurship, financial literacy, and personal development.
Our "Turn £30 into £300" bracelet business initiative went viral, helping hundreds of young children across the UK earn money for the first time. Our impact saw us invited to the House of Lords and contributed to the review of the national curriculum to include financial literacy.
Biz Kids continues to inspire young audiences, with over 1 million girls monthly benefiting from our educational content, including viral pop songs like "Make Me A Goddess," an anthem that continues to inspire self-belief in tween girls, has had over 10 million views.
Our full library of Biz Kids content remains free on YouTube, offering valuable resources for kids, parents, and homeschooling families. We continue to drive change through platforms like TikTok and YouTube, where our fantastic creative and video team drop content batches covering topics from female entrepreneurship to AI avatars and music.
I serve on the board of CEW, the UK’s leading trade organisation for beauty brands, and am an ambassador for Meta’s She Means Business initiative, founded by Sheryl Sandberg, and part of a team that has trained over 100,000 female entrepreneurs in social media. I'm also an ambassador for Child Bereavement UK.
I speak regularly about retail, eCom trends and marketing, both on stage and as a podcast guest.
Events I’ve spoken at include Stylist at London’s Business Design Centre and Top Drawer at London’s Olympia, as well as hosting DTC Live conferences in London and Manchester.
I'm the author of two leading books – Stand Out Online and The Million Dollar Blog.
Stand Out Online is a bible for CEOs and business leaders who want to create a powerful personal brand, while The Million Dollar Blog reveals how to turn a blog into a successful money-making machine and was a best-seller, receiving coverage on Mail Online and BBC Radio.
I am one of the national and trade media’s go-to commentators on entrepreneurship, beauty, the economy and small business and regularly appear on both the BBC and GB News to give my opinion on retail, consumer and e-commerce trends and issues.
