My entrepreneurial journey began in 2007 when I left my full-time job at the Daily Mail newspaper and founded Talk to the Press, the UK’s first and leading online press agency, earning multiple prestigious awards along the way.
In 2009, I founded The Notting Hill Shopping Bag Company, which sells now-iconic tote bags to visitors to London’s Portobello Road, and I remain active in this venture to this day.
In 2014, I successfully exited Talk to the Press to SWNS, marking a significant milestone in my business career.
I went on to create and exit the Amazon-only beauty brand, Luminositie (exited 2017), and build one of London’s most prominent digital advertising agencies, Bolt Digital.
Specialising in e-commerce, Bolt Digital worked with over 200 brands, largely in the beauty and FMCG verticals, and served as the growth partner for numerous household-name British brands.
In 2021, I established DTC Live, the UK’s leading eCom, DTC, and growth community. DTC Live supports over 4,500 retail, e-commerce, and tech brands through education and events, and its conference won Best E-commerce Event at the Flame Awards.
I exited DTC Live following its acquisition by Rainy City in July 2024 to focus on new ventures.
I'm a huge advocate for fostering entrepreneurship in the younger generation and I'm the founder of Biz Kids, a TikTok-first platform with 20 million annual Gen A viewers that inspires an entrepreneurial mindset in children around the world through hands-on and experiential learning on topics such as entrepreneurship, financial literacy, and personal development.
My powerful entrepreneurial networking community Tash Talks celebrates the very best female founders, tech and AI platforms through a dedicated Sky TV show, weekly newsletter and vibrant event programme.
Alongside my business partners in Portobello Road, I also launched The Notting Hill Company, an athleisure brand located at 11 Portobello Road, London, building on the popularity of The Notting Hill Shopping Bag.
I serve on the board of CEW, the UK’s leading trade organisation for beauty brands, and am an ambassador for Meta’s She Means Business initiative, founded by Sheryl Sandberg, and part of a team that has trained over 100,000 female entrepreneurs in social media.
I'm also an ambassador for Child Bereavement UK and The King’s Trust.
Today, alongside growing my own businesses and supporting my investee companies, I work directly with a select number of brands generating over £10 million in revenue. We focus on working directly with founders, CEOs, and senior leadership teams who are on the path to exceptional growth and successful exits.